Career opportunities

Position Description

Product Content Coordinator
Location South Anne Street, Ireland
Job Code 1535
# of openings 2
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We are looking for a dynamic, self-motivated individual to fulfil the role of Product Content Coordinator with a speciality in copywriting.

In this role you will be responsible for writing product copy and the tracking and monitoring of products through the enrichment workflow. You will ensure all products have copy according to the Brown Thomas brand house style and publish products to site within our time to site requirements. You will also assist in requesting supplier imagery and content, coordinating product priorities and ensuring brand and copy guidelines are up-to-date for our remote copywriters.

You will make sure that the content and copywriting delivered fulfils the business needs. Each product division has its own set of predefined copy standards and requirements which improve SEO, CTR, data acquisition and conversion, while projecting the right brand image across various digital channels and giving Brown Thomas an authoritative voice in the market. The focus for copywriting will be on product descriptions.



  • Create engaging and informative product descriptions highlighting unique selling points, technical descriptions, product care and measurements.

  • Keyword/phrase inclusion and getting the correct keyword density in line with Google best practice and business requirements.

  • Provide a consistent tone of voice in line with current house style.

  • Creating concise, informative copy and calls to action that attract user response, increased time on site, repeat visits, and untimely conversion.

  • Product data management, uploading, manipulation, editing, organising for all categories on website.

  • Conduct quality control audits of copy and imagery from our outsourced photography studio to ensure that it meets the business’ standards/requirements.

  • Support in monitoring and tracking of received copy and imagery provided by outsourced studio.

  • Add additional categorisation and attribution data to products and upload products to online CMS.

  • Liaise with stakeholders like our Merchandising and Commercial Team’s to ensure guidelines are kept up to date and business priorities are met.

  • Liaise with Copywriting Team from outsourced studio.




•             Experience in online copywriting with the ability to present vital information clearly.

•             Interest/experience in fashion.

•             Basic experience with or aptitude for working in asset management systems: CMS or DAM.

•             Basic understanding of SEO.




•             Good interpersonal skills and ability to work cross functionally.

•             Ability to work within a team and independently.

•             Ability to work on own initiative and problem solve.

•             Comfortable in working in a fast-paced environment.

•             Proficient in Excel.

•            You should feel comfortable working with and meeting daily targets.

•            You should be proactive.




•             Previous experience in management of digital assets and e-commerce workflow within a retail/fashion setting, including basic familiarity with Photoshop.

•             Understanding of Merchandising.



Our City Centre based Head Office is close to all forms of transport and surrounded by many shops, parks and beautiful restaurants.

Team discount is offered across Brown Thomas, Arnotts and our Concession partners

Wellbeing initiatives; EAP Scheme, Tax Saver Commuter, Bike to Work, Local Discounts



Doing the right thing:  We act with authenticity, honesty and integrity in everything we do.

Drive Creativity:  Encouraging working environments where everyone can use their creativity to drive the business forward in an ever changing Retail environment.

Inspiring the Customer:  Our teams are passionate about creating an authentic and unique experience for all our customers

Winning Together:  Brown Thomas and Arnotts prides itself on working as one business and two brands. We share our knowledge and support others to be successful in achieving individual and company goals.

Performing with Pride:  We deliver results and celebrate success

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