Position Description

Senior Email Marketing Manager
Department FigLeaf
Location Kyiv
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In this role, you will be part of the Customer Engagement Marketing team. This team’s goal is to understand the needs of our audience and develop long lasting relationships with our customers. We believe a keen understanding of who our customer is, how they think and act, is crucial to our ability to provide the most engaging experience across all touch-points through well-designed journeys and excellent communications. The primary goal of the team is to use this understanding of the audience to drive higher acquisition rates and customer loyalty.

We’re looking for a Senior Email Marketing Manager with a proven track record to help us develop and implement cross-channel customer communications strategy that drives word of mouth, higher conversions from trial to paid, and longer relationships and renewal rates.

In this role, you will utilize this knowledge of the audience to develop and implement a delightful customer communications strategy. You will have full ownership of all marketing communications assets including email marketing campaigns and software notifications and you will be managing its planning, setup and execution.

  • 3+ years’ experience in SaaS environment with hands-on experience in customer communication management
  • Fluent English (you're confident talking / pitching and presenting to English native speakers and C-Level executives)
  • Work experience for US and/or EU markets
  • Excellent understanding of the communication strategy creation  from bottom to the top (experience creating user journeys and customer communication maps)
  • Hands-on experience in email marketing:
    • Understands emails’ best practices including subject lines, messaging, html / text, deliverability and CAN-SPAM / anti-spam legislation. Hands-on experience managing all aspects of email campaigns through a major ESP like Gmail, Yahoo, Hotmail, etc.
    • Experience using such tools like MailChimp, Mandrill, GetResponse, SendPulse, MixPanel, Marketing Cloud, Marketo, etc.
  • Successful case from the previous experience when you created from scratch or breathed second life into a customer communication strategy for a B2C software will be a plus
  • Experience building cross-device (PC + Mobile), and cross-device communication strategies for SaaP will be a plus
  • Familiarity with marketing automation and CRM systems for managing customer communications via software notifications (like mobile and web push notifications, macOS / Windows notifications, etc) will be a plus


  • Very warm and friendly working environment
  • Continuous professional competencies development and professional growth opportunities
  • Free external and internal professional trainings and certifications
  • Foreign languages learning in the company office (different levels of language skills; etc.)
  • Ukrainian labor legislation guarantees
  • 40-hours working week with flexible working hours
  • Annual paid vacations (20 working days)
  • Medical insurance and health protection programs
  • Compensation of the transport expenses for candidates from other cities invited to our Kyiv office for an interview
  • Corporate / team / special events
  • Challenging work in international professional environment
  • Starting from your first working day you will get free meals (three times a day — breakfast / dinner / supper) in the company restaurant
  • Sport activities in our office gym with a personal coach (yoga, boxing, etc.)

We are proud of our strong team of professionals, friendly corporate attitude and our long-time reputation as a stable and reliable company!

To apply please e-mail your CV (in English only) with the detailed description of your career, skills, mastered technologies and projects. We guarantee the privacy of any received information.


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