Position Description

Product Marketing Manager
Department FigLeaf
Location Kyiv
Apply Now

FigLeaf Overview

FigLeaf is a new start-up that has developed the only all-in-one, comprehensive privacy solution that gives consumers – the power and the choice to protect their privacy, wherever they go online.

Online privacy has been impossible – until now. FigLeaf is the first to create a new paradigm for online privacy control by designing one comprehensive, easy-to-use app that empowers individuals to control their own data, image, reputation and identity no matter their location, device or activity.  Our first-of-its-kind desktop and mobile app gives consumers the power to finally understand where their personal data is, who has it, and what data they have – empowering consumers to fully manage and control their privacy and making online privacy possible for everyone.

FigLeaf’s “Privacy by Design” approach only gathers the personal data a consumer chooses to share, and our proprietary “zero-knowledge” solution gives the individual the only key to their data, ensuring no outside party can access their personal information – not even FigLeaf.

Our vision: When privacy is a choice, humanity is free.

Job Description

We’re looking for a Product Marketing Manager with a proven track record who’ll be helping us better understand who are our power users and buyer personas, and whom we’re competing with, develop unique consumer positioning that will help us get into the hearts and minds of millions of consumers worldwide, foster customer experience through high-quality interactions and engagement at each step of the customer life cycle.

In this role, you will be part of the Consumer Marketing Department. This team’s goal is to understand the needs of our audience and develop long lasting relationships with our customers. We believe a keen understanding of who our customer is, how they think and act, is crucial to our ability to provide the most engaging experience across all touch-points through well-designed journeys and excellent communications. The primary goal of the team is to use this understanding of the audience to drive higher acquisition rates and customer loyalty.

In this role, you’ll perform research and communicate the findings back to the whole FigLeaf team so that everyone will utilize this knowledge of the audience and the market in order to develop a delightful customer journey & powerful communication plan. You will develop and bring to market a transformative customer experience that millions of users desire, but lack. You’ll be also a part of development and execution of a comprehensive CX and customer communication program entailing all aspects of the customer journey.

The role requires strong organizational, execution and analytical skills, and extensive knowledge of how to map the customer journey and design the communication map that’ll align all engagement activities into one holistic, customer-centric and delightful customer experience.


  • You’ll own market research and competitive intelligence
  • You’ll perform qualitative & quantitative user research
  • You’ll develop systems to gather clean, quality data and deliver insights that lead to actionable changes
  • You’ll be joining cross-functional teams (product manager + marketers + developers) on and off in order to tackle urgent challenges using Design Thinking methodology  
  • You’ll need to always keep abreast on VoC in order to receive and evaluate customer feedback
  • You’ll have an opportunity to design and map the customer journey and customer communication maps for optimal customer acquisition and loyalty
  • You’ll develop the vision of how and when we will use key customer communication channels to drive efficient engagement and growth
  • You’ll partner with Analytics to perform customer analysis, segment customers into meaningful and actionable cohorts, establish reporting infrastructure, track and analyze performance, and communicate results
  • You’ll partner with site content marketing to develop engaging, relevant and holistic messaging across all communication channels
  • You’ll take part in designing highly targeted, multi-touch nurture programs based on multiple segmentation criteria, including region, language, business challenge, buyer readiness, user status


  • 4+ years’ experience in a consumer-facing marketing role, in a SaaS B2C environment (preferably) with hands-on experience with consumer marketing and/or online marketing and/or product management
  • Experience with marketing digital products based on freemium / trial models
  • Fluent English & work experience international markets (e.g.: USA, EU, etc.)
  • Research skills (Market research, Competitive intelligence, Qualitative & Quantitative User Research)
  • Excellent written and verbal communication skills
  • Work experience for US and/or EU markets
  • At least one successful case of developing & bringing to the market unique value proposition for a new product
  • Strong presentation skills (both: creation and public presentation)  
  • Understanding of email marketing best practices and hands-on experience managing all aspects of email campaigns through a major ESPs, and marketing automation systems will be a plus
  • Strong technical, analytical and problem-solving skills – ability to dynamically think of solutions to technical issues and troubleshoot will be a plus
  • Experience using such tools like MailChimp, Mandrill, GetResponse, SendPulse, MixPanel, Marketing Cloud, Marketo, Stripe or similar, Sales Force, or similar will be a plus ‚Äč

We offer:

  • Very warm and friendly working environment
  • Continuous professional competencies development and professional growth opportunities
  • Free external and internal professional trainings and certifications
  • Foreign languages learning in the company office (different levels of language skills; etc.)
  • Ukrainian labor legislation guarantees
  • 40-hours working week with flexible working hours
  • Annual paid vacations (20 working days)
  • Medical insurance and health protection programs
  • Compensation of the transport expenses for candidates from other cities invited to our Kyiv office for an interview
  • Corporate/ team/ special events
  • Challenging work in an international professional environment
  • Starting from your first working day you will get free meals (three times a day — breakfast/ dinner/ supper) in the company restaurant
  • Sports activities in our office gym with a personal coach (yoga, boxing, etc.)

We are proud of our strong team of professionals, friendly corporate attitude and our long-time reputation as a stable and reliable company!

To apply please e-mail your CV (in English only) with a detailed description of your career, skills, mastered technologies and projects. We guarantee the privacy of any received information.


Back Apply Now