The purpose of the role is to work directly with the Marketing & Communications Manager, Enrollment & Marketing director, senior management to help ADU maintain a strong presence within various social media platforms.
Strategy & Planning
Leads the development of a social media strategy in alignment with the marketing infrastructure that supports the execution of ADU strategies.
Benchmark with other international and local universities to review best practices and ROI on Social Media spenditure.
Assists the Sr. Marketing Manager to develop the social media annual budget and ensures adherence.
Leads, manages and coaches the social media team
Social Media Communication Duties
Plans and executes crisis management procedures regarding communication with both internal and external stakeholders.
Establishes workflows for digital communication procedures for every medium utilized.
Develops strategies and programs for all of ADU’s digital applications including but not limited to:
Website and all social media platforms
Mobile application conceptual development and implementation
All social media enhancement projects.
Manages with cross-functional teams and external agencies to build communications plans that leverage the social media space.
Writes the content for all of ADU’s social media channels.
Manages internal/external social media communication projects.
Sets goals to increase ADU’s social media presence on channels such as Twitter, Facebook, LinkedIn, YouTube and Instagram.
Monitors all digital mediums on a daily basis.
Plans with marketing team to create branded social media campaign assets.
Ensures high standard of customer relationship management with all internal and external stakeholders.
Tracking and analyzing the impact of enrollment from social media efforts.
Data analysis and Reporting
Conducts daily and weekly data analysis reports of the university’s social media activity.
Provides feedback and advice based on social media research.
Bachelor in Marketing or PR
experience in marketing, social media or content related role preferably within an agency.
Bilingual (English + Arabic)
Working knowledge and real-world experience in planning, managing and executing social media initiatives
Real experience planning social media programs
Strong writing and communication skills
Experience with social media platforms, including, but not limited to Facebook, Twitter, YouTube,
Experience with leveraging social media management and analytics tools, including, but not limited to HootSuite, and other programs
Experience writing and editing content for the social media space.
Committed, organized, work under pressure, attention to detail, problem solving, creative thinker