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Brand Manager

Location: Baghdad
Company: International FMCG Company
Category: Marketing/PR
Job Code: emp150318
Employment Duration: Full time
Last Updated: 3/15/18 9:25 AM
Added to System: 3/15/18 9:22 AM
Tags: Branding, Middle Management, Sales & Marketing, FMCG


Main Duties and Responsibilities:

  • Develop the overall strategic brand plan which is effective in brand launch, delivering market share, volume and profit objectives, and building the brand equity measured via consumer tracking
  • Ensure Net Revenue target and Gross Margin targets are met;
  • Effectively market products/services by conducting market research, overseeing product development and design, setting prices, launching new products, overseeing advertising campaigns and monitoring sales performance
  • Monitor, analyze, and evaluate domestic and international market trends, consumer behavior and competitor activity to identify market opportunities for the products/services;
  • Monitor, analyze, and evaluate product performance and customer feedback to generate new product ideas;
  • Identify product/service features that need to be changed to meet customer needs;
  • Conducts periodical market visits and periodical brand valuation;
  • Ensure all marketing activities comply with developed annual budgets, quarterly forecast and Monthly Demand Plans and reporting results of department;
  • Work with the Sales Department to prepare sales forecasts and budgets, monitor sales volume, revenues and costs against forecasts, and adapt plans to improve the sales performance of the products/services;
  • Contribution to key projects organizational projects as assigned – Cost saving initiatives;
  • Planning & Reporting – Annual Budget, Quarterly Business Review, Mid-Year Review;
  • Effective liaison with Advertising Agencies. Supervising their activities in order to develop and produce on time, effective ATL & BTL brand advertising.


  • Bachelor degree or Diploma holder with any related discipline;
  • Minimum 5 to 8 years of experience in FMCG industry;
  • English and Arabic language skills;
  • Advances computer skills.

Working Condition: (5) Days per week & (8) hours per day;

How to Apply: You can apply by either scrolling down or clicking on "Apply for this position" tab or by e-mailing your updated CV to (jobs@erbilmanpower.com ) with the job code and title of the position in the subject line.

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