Digital Optimisation Analyst

Location: Sheffield
Salary: £competitive
# of openings: 1

Description

Digital Optimisation Analyst

  • £Competitive
  • 37.5hrs per week

About Plusnet

Here at Plusnet, we’re very proud of our award winning products and services and our high level of customer support. We recognise that our people are critical to the success of our business so that’s why if you work with us we’ll give you a competitive salary, discounted gym membership, and a generous bonus structure.

So if you want to be part of a fast growing business that puts its people at the heart of what it does, please apply today.

About the job

This role sits within the Digital Transformation team working in close collaboration with the eCommerce Marketing team and will be responsible for analysing customer behaviours across our digital channels. Your insights will make an impact on business decisions, optimising digital journeys across all channels for both customers and prospects.

This is an exciting opportunity for someone to play a key role in an online transformation programme as you investigate behaviours, journeys and demographics of customers visiting our websites, becoming an expert in our customers and processes.

The Role

On a day to day basis you will be responsible for:

  • Enabling and advocating use of digital data across the business
  • Tracking key performance indicators for digital activity across sales and service
  • Delivering analysis that challenges and contributes to decision making across the business
  • Supporting team members to deliver channel optimisation, advocating test and learn
  • Developing AB and multivariate test hypotheses and analysing test results
  • Continuously optimising the analytics implementation to ensure accurate measurement

In order to apply you must have the following skills, experience and outlook . . .

Essential skills required

  • Strong analytical skills with the ability to interpret data and extrapolate trends
  • Strong Excel skills (Pivots, Lookups)
  • Relevant experience in web analytics using Google Analytics or similar
  • Experience in AB & multivariate testing

Desirable skills required

  • Good commercial awareness
  • Relevant implementation experience including use of tag management systems
  • Data visualisation skills and ability to communicate insights and recommendations

The person

  • Motivated self-starter
  • Logical, data led approach
  • Able to communicate with stakeholders at all levels




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